If you’re running a business on the Gold Coast and relying on social media to connect with your audience, you’ve likely noticed some changes on Instagram. The latest update has reshaped how engagement is measured and rewarded, making authentic interaction more important than ever. But with these changes, many users and businesses are tempted to resort to engagement baits to maintain their reach.
Let’s dive into the new update and how you can genuinely engage your audience without falling into these common traps.
What’s Changed in the Instagram Update?
Instagram is prioritizing meaningful interactions—this means it’s not just about the number of likes, comments, or shares anymore. The platform is giving more weight to content that encourages real conversations and builds relationships, rather than empty engagement metrics. So, if you’re thinking about using tactics like "Tag three friends," or "Comment for a chance to win," think again!
Here are some of the ways Instagram’s update impacts engagement:
Content that sparks genuine discussion and keeps users interacting for longer is now rewarded.
Posts that feel manipulative or overly promotional—like engagement bait—are being penalized by the algorithm.
What Is Engagement Bait?
Engagement bait refers to posts that explicitly ask followers to engage in a way that feels forced or artificial. Examples include phrases like:
“Tag a friend who needs to see this!”
“Like this post if you agree!”
“Comment ‘YES’ to win!”
While these strategies might have worked in the past, they can now hurt your content’s performance. Instagram sees them as manipulative, and your reach could be limited as a result.
How to Avoid Engagement Bait and Boost Authentic Engagement
Use Subtle Calls to Action - Instead of asking outright for engagement, encourage natural responses. For example, share a story or ask a question that naturally invites interaction. Instead of "Tag a friend," say something like, “This reminded me of [experience]—have you ever felt the same?”
Create Emotional Connections - People are more likely to engage with content that resonates with them on an emotional level. Sharing personal experiences, struggles, or relatable moments creates opportunities for your audience to connect and respond genuinely.
Leverage Interactive Features - Instagram offers built-in features like polls, quizzes, and questions. These tools let your followers engage in a fun, non-pressured way. A simple poll like “Morning or night person?” gets quick interactions without feeling forced.
Offer Value Without Asking for It - Posts that provide useful information—whether it’s tips, advice, or behind-the-scenes insights—are more likely to be saved and shared. People appreciate value-driven content and will engage with it naturally. For example, “Did you know posting at [specific time] can increase your reach? Try it out!”
Tell Stories with Visuals - Use Instagram's carousel feature or short video reels to tell stories. Visual storytelling captures attention and keeps people engaged longer. For example, you can create a carousel post showcasing “A day in the life of a Gold Coast business owner,” ending with a thoughtful question to drive comments.
Analyze and Adjust - Track your metrics! See what types of posts your audience engages with the most. If you notice that interactive stories are getting more replies, focus on creating more of that content.
The Gold Coast’s Social Media Sweet Spot
The key to successful social media in the Gold Coast isn't about relying on outdated engagement tricks; it's about fostering real connections. Your audience wants to engage with content that feels authentic and valuable. By avoiding engagement bait and embracing new strategies focused on genuine interaction, your business will thrive in the new Instagram landscape.
Ready to Improve Your Social Media Strategy?
If you’re a Gold Coast business owner looking to refine your social media strategy and take advantage of Instagram’s latest updates, Seeds Digital Marketing is here to help! We specialize in creating customized strategies that work, so you can focus on growing your business sustainably.
Comments